Who this is for: Site owners and marketers auditing their website's technical SEO.

Crawling and indexing

  • Search Console verified for the canonical domain.
  • XML sitemap submitted and containing only indexable URLs.
  • robots.txt not blocking important pages or assets.
  • No accidental noindex tags.

URLs and duplication

  • One preferred domain (HTTPS, with or without www) and redirects from the others.
  • Canonical tags on every page.
  • Descriptive, readable URLs.

On-page structure

  • Unique title and meta description per page.
  • One clear H1 and logical H2/H3 hierarchy.
  • Descriptive alt text on meaningful images.
  • Contextual internal links to important pages.

Structured data

Add valid Organization, BreadcrumbList, Service, Product or Article markup where appropriate. Never mark up fake reviews or ratings.

Performance and mobile

Check Core Web Vitals and mobile usability. See How to Improve Website Speed: 10 Practical Fixes for fixes.

Ongoing checks

Review Search Console monthly for coverage errors and broken pages. Need help? Our Search Engine Optimization team can run a full audit.

Need help with this?

Our Search Engine Optimization team can turn these ideas into a practical plan for your business.

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